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DEMAND for your keywords (i.e., how many times people search for them). So...
you’ll create a page about “fashion models” in this case, but not about “fashion
If you are following along with this example by actually DOING it, you’ll find, of
course, that the numbers are different. But the basic ideas and conclusions
OK, what do we have so far? We’ve got a good idea of what your potential
visitors want. In other words, we know what’s in DEMAND, and by how much, for
a variety of keywords (some of which will become your HIGH-PROFITABILITY,
Keyword-Focused topics) that contain the word “fashion.”
Now it’s time for...
Window #2 THE SUPPLY WINDOW
Ready to PRUNE out the LOW-PROFITABILITY topics?
Before we can start PRUNING, we need to check out the SUPPLY of your
“fashion-containing” keywords. In other words, how many sites already provide
content for the keywords that we found in your DEMAND WINDOW (i.e., Window
In your SUPPLY WINDOW, load up AltaVista or Google...
(Keep in mind that AltaVista has been a bit slow indexing lately.)
When you search for your “fashion-containing” keywords... surround phrases in
quotation marks -- this makes the engine look for the “fashion design” PHRASE
and not “fashion” or “design” as single WORDS. Depending on each engine, it
may or may not make a difference -- so it’s better to play it safe and use
I highly recommend Google for your SE research because they are consistently...
1) comprehensive -- contain a large chunk of the Web
2) fresh -- spider sites at least once per month
3) a pretty quick indexer of sites submitted to them.
So your research will yield comprehensive and fresh data.
And, of course, they will tell you how many sites matched your search query.
That’s essential for determining competitive SUPPLY.
At the time of this writing, AltaVista reports like this... “14,997 pages found.”
And Google reports like this... “Google results 1-10 of about 4,940,000 for
This may change, of course. So, if you don’t see the above, look closely to see if
they are reporting this data in another way. If one of the above two no longer
seems to report this statistic, use the other.
NOTE: Once you start researching with one Search Engine, stick with it all the
way through. This keeps the data consistent. There is no need to use BOTH
engines, nor should you.
NOTE: This research has nothing to do with which engines you’ll submit your site
to. It does not mean that you’ll submit your new site to only AV and Google.
You’ll submit to all major engines, and you’ll track how you’re doing at them all.
But when you’re researching competitors, you only need to use one engine...
either AltaVista or Google.
OK, let’s continue the “fashion” SUPPLY research example. Once we do this,
we’ll be ready to start PRUNING...