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Another question? Geez, I was about to grab a coffee. Fire away! “But can you give me a concrete example of using content to PREsell?" You want “concrete”? OK, concrete you get... Let’s go back to the example just above. You love MYSS! 2002 and want to create a Net marketing site. Whoa! My first recommendation... Do not create another Web marketing site. There are zillions of them. If I was to get the idea for MYSS! 2002 today, I would not do it. Too, too crowded. It would be almost impossible to become so well established today. However... If you can develop a unique twist to presenting high-value Web marketing, something that no one else is doing and that you think offers high-originalvalue, then go for it. Even then, as I just implied above, that site should not be dedicated to selling products. Rather, diversify. If you create content about how to write truly persuasive sales copy on the Net, finish the article with text links to your Top 3 books about copywriting. And, on top of that, include your favorite book about writing “offline” copy, too. Naturally, it’s an affiliate link to one of the online book stores!. It’s a WIN-WIN-WIN situation where you, your visitors, and your merchants all win. Now, please think about the following for a moment... Why would I, a merchant, recommend that you not create “yet another Web marketing site,It’s because I know you’ll waste your time. The two-step SELL-SELL does not work. Period. Sure, you’ll get a few sales. But you won’t make enough money to stay motivated to build your business. I’d rather give you a far more powerful, successful approach and have a smaller piece of your larger, more successful, attention. Proof? Our most successful affiliates all give only a piece of their attention.